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Consultant joins skills exchange

Media students from Banbury and Bicester College are trading skills with a management consultancy as part of an innovative project. The Extended Diploma in Media students have been working with Donovan Training Associates to create a series of promotional videos for the company’s new website. The project is part of the college’s Gen-Y initiative, which seeks to marry the skills of young people with real business needs. By offering free services which can help businesses to broaden their appeal to younger audiences, recipients are then asked to offer contra skills in the form talks, training and internships. Last week Anthony Donovan from Donovan Training Associates delivered a high-quality training session for students, usually reserved for big-name clients such as Lastminute.com, Capital One, Kelly Recruitment and the AA. Damien Homer, learning manager for media, said: “The students received some first-class training on how to run a focus group. We are planning to get students involved in running their own focus groups to understand how their peers feel about their courses and college life. So this type of input was extremely valuable.” The project was one of the first to be delivered under the Gen-Y initiative, which has already caught the attention of the Institute of Directors. Find out more about Gen-Y here and view the videos made by students for Donovan Training Associates here.